2018 Plant Promotion Schedule
Take a sneak peek at next year's plant spotlight schedule...
2017 Plant Promotion Schedule
Stay up to date with next year's plant promotion schedule. Download yours today!
Marketing Plan 2017
Take a sneak peek at what's in store for our spring ad campaigns...
Monthly Plant Spotlights Drive Traffic
• Top selling varieties promoted through signage, social media, web content, e-blasts, and in select months, Southern Living ads.
Seven Full-Page Southern Living Ads
• Full-page ads in March (1), April (3), and May (3). Reaching 16 million readers each month – Value $1,786,400.
Internet Advertising Campaign
• Three month internet advertising campaign on top 500 sites for garden enthusiasts, yielding 6.5 million impressions!
• Exclusive sponsorships of southernliving.com content ensures messaging reaches consumers interested in gardening or landscaping.
Unparalleled Investment in Content
• Beautiful photography shot by national magazine photographers invites consumers to bring the Southern Living brand home to their gardens and landscapes.
• Social media and web content provides solutions and inspiration through design articles, project recipes, and companion planting suggestions.
• More videos and how-to projects to inspire and assist customers.