2018 Plant Promotion Schedule

Take a sneak peek at next year's plant spotlight schedule...

2017 Plant Promotion Schedule

Stay up to date with next year's plant promotion schedule. Download yours today!

2017 Plant Promotion Schedule

Marketing Plan 2017

Take a sneak peek at what's in store for our spring ad campaigns...

Monthly Plant Spotlights Drive Traffic

• Top selling varieties promoted through signage, social media, web content, e-blasts, and in select months, Southern Living ads.

Seven Full-Page Southern Living Ads

• Full-page ads in March (1), April (3), and May (3). Reaching 16 million readers each month – Value $1,786,400.

Internet Advertising Campaign

• Three month internet advertising campaign on top 500 sites for garden enthusiasts, yielding 6.5 million impressions!

• Exclusive sponsorships of southernliving.com content ensures messaging reaches consumers interested in gardening or landscaping.

Unparalleled Investment in Content

• Beautiful photography shot by national magazine photographers invites consumers to bring the Southern Living brand home to their gardens and landscapes.

• Social media and web content provides solutions and inspiration through design articles, project recipes, and companion planting suggestions.

• More videos and how-to projects to inspire and assist customers.